The Quantum Netherlands Network was launched on 28 January 2021. Joris van Hoboken led a session on “Societal impact driving quantum technology innovation” together with Victor Land, Deborah Nas, Julia Cramer, and Daniël Frijters. The presentation and discussion focused on The Living Lab Quantum and Society. There can be immense societal benefits as quantum technologies potentially alter our daily lives, in areas such as medicine, energy and finance. However, these developments could pose significant risks related to security and privacy. The Living Lab Quantum Society approaches research and innovation by placing the societal impact and benefits as a starting point. The Lab aims to research, monitor and foster the impact of quantum technologies for a better society.